Welcome

This book is the story of a journey – the voyage of the humble coffee bean through time, space and form.

Your journey begins with dancing goats in Ethiopia, the birthplace of coffee. It quickly moves on to religious conflict in the port of Mocca, which at one time was the world’s only source of coffee. Western countries soon enter the scene, spreading precious coffee plants throughout their colonies, first to Java and Ceylon, then to the Caribbean, Africa and Central America. It is a tale of romance and intrigue, but one with an underbelly of suffering and exploitation whose dark history still shapes the world today.

The second stage of your journey begins in the coffee plantations and ends in your local coffee shop. On the way, the author will introduce you to the people – the growers, millers, merchants, roasters, and brand owners – who make this miraculous journey possible. They will share with you their love of the world’s favourite drink. They will explain how our little bean changes in form from bright red coffee cherries to light green beans to dark brown, aromatic roasted coffee. They will also tell you how they are changing the business of coffee for the better. It is a fascinating story.

If you are already in the coffee business, this book will widen your knowledge. If you are looking to learn more about the coffee business, this book will be your ‘go-to’ source. And if you just enjoy coffee, this book will add a new dimension to your daily ‘cuppa’.

Crop to Cup – Conversations over Coffee is available on Amazon as a paperback or an e-book

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