A conversation with Kona Haque

As part of our efforts to encourage more women to join the commodity business we will be running a series of interviews with successful women already in the sector. We caught up with Kona Haque in Dubai.

Kona joined ED&F Man in May 2014 as Group Head of Research, responsible for the company’s commodity and macroeconomic research team (including Volcafe coffee). She previously worked at Macquarie Bank where she was responsible for agriculture and soft commodities research for seven years. Kona spent four years as Senior Commodities Editor / Economist at the Economist Group. She has also worked for a shipping consultancy as Director of Bulk Commodities and spent four years at Metal Bulletin Research, specializing in base metals. Other experience includes working as an economist for a grains market information provider and with the United Nations in Rome, Italy. Kona has an MSc in Economics from the London School of Economics and a BSc in Agricultural Economics from Reading University.

Good morning Kona, thank you for joining the conversation. First, I would like to ask you why do you think there are so few women in commodities?

Commodities as a sector generally seems to do a bad job in attracting women. This could be due to perception – commodities are essentially “raw materials” for processing, which may be seen as a place for engineers or heavy-lifting personnel, which tends to be male-oriented. But within the commodities space, I would say that metals and energy are even more skewed towards men compared to the agricultural or softs sector. The latter has a softer image, and in my biased opinion, I think is better able to attract females. But there are areas within commodities that are very well represented by women – such as Finance, HR, operations and Research. At any rate, times are changing and I’ve never seen the commodities sector so keen to employ women as I have now. It is only a matter of time before the balance improves here too.

Do you think being a woman has held back your career?

Not at all. I joined the sector over 20 years ago when investment banks were just beginning to build their commodities desk in anticipation of the bullish trend following the rise of Chinese demand for energy, metals and food. At that point, the search was on for anyone with a good background in commodities – which I had. Since then I have always tried to be the best version of me, as a commodities employee, that I could possibly be, which in turn gave me recognition and allowed me to compete with other men on a level playing field. So even though I would typically miss out on male oriented after-work drink ups, golfing networks or what have you, I strived to build value by outperforming my peers during work hours, for example.

Is travel a factor: women may be less safe than men going out to get business, particularly in developing countries?

Developing countries are not inherently unsafe, local knowledge is important and we have many female colleagues in our origin locations. A good company will never force you to travel to dangerous locations and staff are counselled to take precautions when traveling on business. Inevitably, when women get married and have families, travelling far and often becomes less easy. This is something that is not unique to commodities though – it’s across businesses. To solve this, the goverment and companies alike will have to come up with solutions that enables mothers to travel more often knowing that they have reliable alternative home arrangements during their absence.

Women tend to work better in networks rather than in confrontation. Do you think the way that the commodity trade is evolving will result in more women being involved.

Commodity trading doesn’t always have to be confrontational! And some women are quite good at it any way – it all depends on individual personalities. I’ve yet to come across a role in Commodities that is truly gender specific, I think women can be as good as men (if not better) in many of the roles that are traditionally male oriented. The challenge is to get women to apply for those roles. At ED&F Man, we’ve been actively trying to boost women applications at all levels. We train hiring managers on unconscious bias and we promote the idea of commodities as a career to  both our own employees and to young people who we mentor (e.g. through our relationship with Future Frontiers). We have a Women’s Network which was set up to encourage women to aim high at ED&F Man and in our wider industry. Commodity companies need to be more active in recruiting at an early stage. Some universities, for instance, offer very good courses in Commodities (e.g. Geneva, City or Cass BS) – which have opened up the field for women as well as providing a very strong talent pool.

What advice would you give to a woman looking to enter commodities?

I would say go for it! I have enjoyed every minute of my career in commodities, and have no desire to switch to another industry. Commodities are real, tangible and international. It’s influenced by changing politics, weather and economic trends so there’s never a dull moment. None of this is gender specific, and as long as you are good at what you do, women from all countries and backgrounds should join the sector. Women should look for a company willing to invest in people and ideally find a mentor / sponsor. It’s important to be open minded and confident in your abilities (and definitely not a shrinking violet), as there is a lot of scope to move around the industry and flourish. Teams that have a good gender balance are known to be high performing, so if the Commodities industry can boost the intake of women, can you imagine how far it can go?

Thank you Kona!

PS: We are keen to interview successful women in commodities. If you would like to make your voice heard on the subject please contact us.

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